PetsWorld – mCommerce

Petsworld aimed to create a mobile application to tap into the growing market of on-the-go shoppers. The app needed to allow customers to easily order pet supplies and products from their mobile devices, creating a new sales channel to boost sales and revenue.

Project Overview

• Client: Petsworld
• Industry: Pet Supplies/Retail
• Duration: 3 months
• Role: Lead UX/UI Designer
• Team Size: 6

Challenge

PetsWorld identified a significant opportunity in the mobile shopping space, which was previously untapped. The challenge was to design an intuitive, user-friendly app that would provide a seamless shopping experience and encourage repeat use.

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1. Discover

We began with user research to understand the needs and behaviors of pet owners. This included surveys, interviews, and analyzing competitors’ apps. Key insights revealed the need for quick reordering, easy browsing, and personalized recommendations.

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2. Design

Brainstorming sessions helped generate ideas, which were then translated into initial sketches and wireframes. We focused on creating a smooth user flow from browsing to checkout.

Wireframes to High-Fidelity Prototypes: We developed detailed high-fidelity prototypes using Figma.

a) Key Features:

• Easy Browsing: Simple navigation to browse through categories and products.
• Quick Reordering: A feature to quickly reorder previous purchases.
• Personalized Recommendations: Tailored suggestions based on user behavior.
• Secure Checkout: A streamlined, secure checkout process.
• Order Tracking: Real-time updates on order status.
• Visual Design: Ensured the app had a clean, modern look with a focus on usability.

b) Testing and Iteration

Conducted usability testing with a group of pet owners. Iterated on the design based on their feedback, improving features and addressing pain points to enhance the user experience.

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3. Development Collaboration

Worked closely with developers using Agile methodologies, ensuring designs were feasible and aligned with technical capabilities. Regular stand-ups and design reviews facilitated smooth collaboration.

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4. Deliver

Outcome:

• Increased mobile traffic and sales.
• Higher customer retention and repeat purchases.
• Positive feedback on the app’s ease of use and functionality.

Impact:

• Successfully tapped into the mobile shopping space, boosting overall sales and revenue.
• Improved customer satisfaction and loyalty.

UX Impact:

• Enhanced convenience for customers to order pet supplies on the go.
• Better shopping experience with personalized recommendations and quick reordering.

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Reflection and Learnings

Challenges Faced:

• Balancing a rich feature set with a simple, intuitive interface.
• Ensuring secure and smooth payment processing.

Lessons Learned:

• Continuous user feedback is crucial for refining the user experience.
• Collaboration between design and development teams is key to successful implementation.

Future Improvements:

• Integrating more personalized features like pet profiles.
• Exploring AR for virtual product trials.

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